The Cerveza con Caracter sponsors the race with character. Could not find a better match! As fan of many sports events one can see that Tecate has developed an aggressive multi-platform campaign to further connect with adult consumers through a relevant medium and raise awareness at a multitude of larger sport events like the upcoming Tecate Baja 1000 2009. This race creates a great opportunity for Tecate to reinforce it's sponsorship prominence within the motors sport and strengthens it's
connection with Hispanic and international adult consumers by tapping into their passion for racing. For many years, Tecate has sponsored some of the most
important baja racing events. Additional buzz and excitement in the days leading up to the 2009 Tecate SCORE Baja 1000 will be opportunity to see the popular "Chicas Tecate". Can a Baja Race be more exciting for the racing fan??